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Seven Rules from Kleiner Perkins


Kleiner Perkins is one of the most venerable venture capital firms in the United States. They have seven rules for startups they consider funding. It might make some sense to think about these before pitching your business to ANY VC (these are from Ajit Nazare via Don Dodge):

  • Instant Value to customers - solve a problem or create value with the first use
  • Viral adoption - Pull, not push. No direct sales force required
  • Minimum IT footprint, preferably none. Hosted SaaS is best.
  • Simple, intuitive user experience - no training required.
  • Personalized user experience - customizable
  • Easy configuration based on application or usage templates
  • Context aware - adjust to location, groups, preferences, devices, etc.